Cookie Policy

Catalect Pvt. Ltd. ("Catalect", "we", "us" or "our") uses cookies and similar technologies on our website at www.catalect.io (the "Website").

This Cookie Policy explains what cookies and similar technologies are, how we use them, what information they may collect, and how you can control your preferences.

This Cookie Policy should be read together with our Privacy Policy, which explains more generally how Catalect collects, uses, stores and protects personal information.

1. What are cookies?

Cookies are small text files that are placed on your computer, mobile phone, tablet or other device when you visit a website. They allow a website to recognise your device and remember certain information about your visit.

Cookies can be used for different purposes, including helping websites function properly, remembering preferences, understanding how visitors use a website, measuring performance and providing relevant functionality.

Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services operating on or through the website ("third-party cookies").

We may also use technologies that perform functions similar to cookies, including tags, pixels, scripts, local storage and other technologies that store or access information on your device. In this Cookie Policy, we refer to these technologies collectively as "cookies and similar technologies."

2. How we use cookies and similar technologies

We use cookies and similar technologies for purposes such as operating and securing our Website, remembering your preferences, understanding how visitors use our Website, measuring Website traffic and performance, and identifying areas where we can improve the Website and user experience.

Depending on the technologies enabled and your choices, we may use them to:

• operate and secure our Website;
• remember your cookie and Website preferences;
• understand how visitors use and interact with our Website;
• measure Website traffic, performance and engagement;
• identify areas where we can improve our Website, content and user experience; and
• support Website measurement and analysis.

We do not use cookies to sell, rent or trade your personal information. Where cookies or similar technologies are not strictly necessary for the operation of the Website, we obtain your consent before activating them where required by applicable law.

3. Types of cookies and technologies we use

The technologies used on our Website generally fall into the following categories.

3.1 Strictly necessary cookies and technologies

Strictly necessary cookies and technologies are required for the Website to operate properly, securely and in accordance with the functions you request. They may be used to maintain Website security, enable essential Website functionality, remember your cookie consent and preferences, and support the technical operation of the Website.

These technologies may operate without separate consent where they are strictly necessary to provide the Website or a service you have requested. We do not use the strictly necessary category as a way to avoid obtaining consent for analytics or other optional tracking technologies.

3.2 Analytics and performance technologies

We use analytics and performance technologies to understand how visitors interact with our Website and to improve its performance, content and functionality.

Google analytics 4 (GA4)

We use Google Analytics 4 to understand Website traffic and how visitors interact with our Website. Depending on how the service is configured, this may include information such as pages visited, interactions with the Website, approximate location, device and browser information, traffic sources and information about Website sessions.

Google Analytics uses cookies and similar technologies to collect and analyse this information.

Microsoft clarity

We may use Microsoft Clarity to understand how visitors interact with our Website and identify opportunities to improve usability and Website performance. Depending on its configuration, this may include information about interactions such as clicks, scrolling, navigation and other Website activity.

Analytics and performance technologies are non-essential. Where consent is required, we will only activate them after you have provided the appropriate consent.

3.3 Tag management

We use Google Tag Manager to manage and deploy certain tags and scripts used on our Website. Google Tag Manager is primarily a tag-management service rather than an analytics service itself. Depending on the tags configured through it, it may enable technologies such as analytics or other Website functionality to operate.

We configure Google Tag Manager so that non-essential tags are not activated before the appropriate consent has been provided.

3.4 Search and website performance services

We use certain services provided by search engines to monitor and understand how our Website appears and performs in search results.

These include:

Google search console

Google Search Console helps us understand how our Website performs in Google Search, including search visibility, indexing and technical Website performance.

Bing webmaster tools

Bing Webmaster Tools helps us understand how our Website performs in Bing search results and assists with Website indexing and technical search performance.

These services are primarily used for Website administration, search visibility and performance measurement. They should not automatically be treated as equivalent to analytics cookies simply because they are third-party services.

Where a particular implementation of these services uses cookies, storage or other technologies that require consent, we will handle those technologies in accordance with applicable consent requirements.

4. Google analytics 4

Google Analytics 4 is provided by Google and helps us understand how visitors use our Website. Depending on how the service is configured, Google Analytics may collect information such as:

• pages viewed;
• interactions and events;
• browser and device information;
• approximate location;
• traffic source;
• session information; and
• other information used to measure Website usage and performance.

We use this information for Website analytics, performance measurement and improvement. We do not intentionally use Google Analytics to collect information such as passwords, payment card details or other sensitive information submitted through forms.

Google may process information collected through its services in accordance with its own terms and privacy policies. Where required by applicable law, Google Analytics will only be activated after you have provided the required consent.

5. Google tag manager

Google Tag Manager allows us to manage Website tags and scripts from a central system. The use of Google Tag Manager does not mean that every tag managed through the service is automatically activated. Our consent mechanism is designed so that non-essential tags and technologies are not activated unless the relevant consent has been provided. For example, analytics technologies such as Google Analytics 4 will not be activated where you have rejected non-essential cookies and technologies.

6. Microsoft clarity

Microsoft Clarity is a Website analytics service that helps us understand how visitors interact with our Website. Depending on its configuration, Clarity may collect information about Website interactions and usage patterns, such as clicks, scrolling, navigation and other interactions. We use this information to understand Website usability and improve the experience for visitors. Microsoft Clarity is not strictly necessary for the operation of our Website. Where consent is required, we will only activate Clarity after you have provided the appropriate consent.

7. Your cookie choices

When you first visit our Website, our cookie consent mechanism provides you with options to manage non-essential cookies and similar technologies.

You may choose:

• Select - to review and select the cookie and technology preferences available to you; or
• Reject - to reject non-essential cookies and similar technologies.

If you select Reject, non-essential technologies will not be activated through our Website's consent mechanism. This includes non-essential analytics and tracking technologies such as Google Analytics 4, non-essential Google Tag Manager tags, Microsoft Clarity, and other non-essential analytics or tracking technologies that may be introduced in the future.

Strictly necessary cookies and technologies may still operate because they are required for the Website to function or to provide a service you have requested.

We do not consider simply continuing to browse the Website to constitute consent to non-essential cookies or similar technologies. Consent must be given through an appropriate positive action where consent is required.

8. Changing or withdrawing your cookie preferences

You can change or withdraw your consent to non-essential cookies and similar technologies. Where our Website provides a cookie settings or preference mechanism, you can use it to review and change your choices. If you previously gave consent and later withdraw it, we will stop using the relevant non-essential technologies through our consent mechanism.

Withdrawal of consent does not affect the lawfulness of any processing that took place before you withdrew your consent. You may also delete or block cookies through your browser settings, as described below.

9. Browser controls

Most modern web browsers allow you to control, block or delete cookies through their settings. Depending on your browser, you may be able to:

• view cookies stored on your device;
• block certain or all cookies;
• delete existing cookies;
• block third-party cookies; or
• automatically delete cookies when you close your browser.

Please note that blocking or deleting strictly necessary cookies may affect the functionality of our Website. Browser controls operate separately from our Website's cookie consent mechanism.

10. How long cookies remain on your device

Cookies may be either session cookies or persistent cookies. Session cookies are generally deleted when you close your browser. Persistent cookies remain on your device for a defined period or until you delete them. The duration of individual cookies depends on the technology, provider and purpose for which the cookie is used.

We review our use of cookies and similar technologies periodically and aim to ensure that they are retained only for as long as reasonably necessary for their intended purpose. Where applicable, information about specific cookies, their providers, purposes and durations may be provided through our cookie preference mechanism.

11. Third-party services

Some of the services used on our Website are provided by third parties. These currently include:

• Google Analytics 4, for Website analytics;
• Google Tag Manager, for managing Website tags;
• Microsoft Clarity, for Website analytics and usability insights;
• Google Search Console, for search performance and Website administration; and
• Bing Webmaster Tools, for search performance and Website administration.

Third-party providers may process information in accordance with their own privacy policies and terms. We do not control the privacy practices of third-party providers. We recommend reviewing the relevant provider's privacy information if you would like to understand how that provider handles information.

The use of a third-party service does not automatically mean that all information processed by that service is collected through cookies. The technologies and data involved depend on how the service is implemented on our Website.

12. Information collected through cookies and similar technologies

Depending on the technologies enabled and your choices, information collected through cookies and similar technologies may include:

• IP address or information derived from it;
• browser type and version;
• device type;
• operating system;
• pages visited;
• referring website or source;
• approximate geographic information;
• Website interactions;
• session information;
• technical information about how the Website is accessed; and
• cookie preferences and consent choices.

We use this information primarily to operate, secure, analyse and improve our Website. For more information about how Catalect handles personal information generally, please see our Privacy Policy.

13. International data transfers

Catalect operates from Pakistan and the United Kingdom and serves clients internationally. Some of the third-party providers used on our Website may process information in countries outside the country in which you are located. Where personal information is transferred internationally, we will take appropriate steps required by applicable data protection law to provide appropriate safeguards. Further information about international data transfers is provided in our Privacy Policy.

14. Your privacy rights

Depending on where you live and the laws that apply to you, you may have rights concerning personal information collected through cookies and similar technologies. These may include the right to:

• access personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• restrict or object to certain processing;
• receive certain personal information in a portable format; and
• withdraw consent where we rely on consent.

For more information about your privacy rights, please see our Privacy Policy. To exercise your rights or ask questions about our use of cookies and personal information, contact us at privacy@catalect.io. If your information is processed through a client's AI agent or ConvoIQ deployment, the relevant client may be the controller of that information. In such circumstances, you should generally contact the relevant organisation directly.

15. Changes to this cookie policy

We may update this Cookie Policy from time to time to reflect changes to the cookies and technologies we use, our Website, our services, the third-party providers we use, applicable laws or regulatory requirements, or how we process information. When we make changes, we will update the Last updated date at the top of this Cookie Policy. Where changes are significant, we may provide additional notice where appropriate. We recommend reviewing this Cookie Policy periodically to stay informed about our use of cookies and similar technologies.

15. Marketing communications

If you have any questions about this Cookie Policy please contact us.

Catalect Pvt. Ltd.

Offices in Karachi, Pakistan and London, United Kingdom

Email: privacy@catalect.io

Website: www.catalect.io