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Case studies

AI-Powered Wellness: Obi Coach’s Success in Personalized Health and Coaching

Discover how Obi Coach simplifies wellness tracking by using AI and professional coaching to help users make more informed and lasting health decisions.
August 11, 2025
Artificial Intelligence
Service Area
Catalect
AI-Powered Wellness: Obi Coach’s Success in Personalized Health and Coaching

About the Project

Obi Coach is a wellness platform that uses the power of AI to connect users with certified health coaches while seamlessly tracking meals, moods, and progress. The platform blends AI-driven food recognition, mood tracking, and personalized insights to help users make smarter lifestyle choices. By combining technology with expert coaching, Obi Coach empowers users to take control of their health journey and build sustainable, healthy habits, all backed by actionable data and expert guidance.

Project Objectives

The vision behind Obi Coach was to create a unified, easy-to-use platform where users could log their health data effortlessly, receive personalized recommendations, and maintain continuous communication with their health coaches. The goal was to enhance data accuracy, tailor health guidance to individual needs, and improve collaboration between coaches and clients to deliver better, long-term health outcomes.

Problem Statement

Before Obi Coach, wellness tracking was fragmented and time-consuming. Users had to manually log meals, often with inconsistent results, while the insights they received were too generic to be truly helpful. Communication between health coaches and clients lacked real-time efficiency, leading to disengagement and poor results. Without AI-powered personalization and integrated tools, the wellness journey was harder to sustain, leaving users frustrated and without the results they were looking for.

Possible Solution

We started by researching existing wellness platforms, understanding user behavior, and analyzing coach workflows to identify the biggest pain points. Armed with our expertise in AI-powered health applications, we developed an intuitive mobile app that made logging data easy, facilitated seamless coach-client communication, and included automated food recognition. By linking real-time nutrient analysis with personalized recommendations, we created an experience that encouraged daily engagement and supported long-term adherence to healthy habits.

Conclusion

Obi Coach has redefined wellness tracking by making it more personalized and results-driven. By integrating AI food recognition, real-time nutrient analysis, and powerful coach-client communication tools, the platform has experienced impressive growth, with a 30% month-over-month increase, over 500 connections formed, and high satisfaction from users. Our partnership with Obi Coach highlights how combining cutting-edge technology with expert coaching can transform the way people approach their health and accountability, helping them make lasting changes to their lifestyle.

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